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All missions
MISSION BZ-04ORA · BEYONDZERO

BZ-04 · Brand system
Sample project

Health · Pre-seed

A new identity for a sleep-coaching startup, built to work on a pill bottle and in an app icon.

Services
Brand, Packaging, Guidelines
Platform
Brand system
Stack
Figma, After Effects
ora
Sleep, coached nightly.
Dusk
Placeholder screen

The brief

Ora's product was ready but its name and look were borrowed from a template. The founders wanted a brand calm enough for bedtime and clear enough for a pharmacy shelf.

  1. T–3

    Discover

    Audited the sleep aisle and the app store category to find the space nobody else was using.

  2. T–2

    Design

    Drew a wordmark and a moon-phase system that scales from a 16px favicon to a shelf display.

  3. T–1

    Build

    Produced packaging files, app icon sets, motion rules and a Figma library for the product team.

  4. T–0

    Launch

    Handed over guidelines and source files the day the first production run went to print.

What shipped

  • Wordmark and symbol
  • Packaging system
  • App icon and UI kit
  • Brand guidelines

Tell us what you’re building. Every mission is scoped on a call, pricing included, because no two first versions need the same crew or the same runway.

Book a launch call
Pre-flight checklist

Pre-flight checklist

T–4

Worth having to hand for the first call. None of it is required.